— FAQ
Questions? We're listening.
Everything contractors ask us before they start — and a few things they wish they'd asked their last agency.
— 01
The basics
What is pay-per-appointment marketing?
Instead of paying a monthly retainer or buying raw leads, you pay a fixed rate only for appointments that are confirmed with a homeowner — a real person, at a verified address in your service area, with a set date and time. We run and pay for the ads, screen the inquiries and book the appointment. You show up and sell.
How is an appointment different from a lead?
A lead is a form fill: a name and a phone number that may or may not answer. An appointment is a homeowner our team has already reached, qualified against your criteria and booked into a specific time slot. You skip the chasing, the voicemails and the tire-kickers.
Who pays for the ads?
We do. Ad spend, creative, targeting and optimization are all on us. You never log into an ad account and never fund a budget that might not produce anything.
How much does an appointment cost?
It depends on your trade and market, so we quote it on the strategy call. Whatever number you hear on that call is the only number you'll ever pay — there are no hidden fees, retainers or ad budgets on top.
— 02
Appointments & guarantee
What makes an appointment "confirmed"?
Every appointment comes with the homeowner's full name, verified phone number, full property address, confirmed date and time, property type, and the type of work they want done. If any of those are missing or wrong, it qualifies for a free replacement.
Do you screen for budget?
Yes — with a caveat we want to be upfront about. We ask every homeowner about budget during our booking call to make sure they're genuinely looking for the kind of work you do, at a scope that fits your business. That said, homeowners don't always feel comfortable sharing their real budget over the phone with someone they've never met, so while we screen for it, we can't guarantee the number they gave us is the number they'll actually spend. Budget mismatch isn't a replacement reason — but you'll always know what they told us before you walk in.
What if the homeowner is a no-show or cancels?
We send a free replacement. No disputes, no back and forth. If the appointment falls through for a reason within our guarantee, you get another one at no charge. The dispute form is pre-filled automatically from the appointment email — one click to open, one click to submit.
Pre-filled automatically from the appointment email — one click to open, one click to submit. No paperwork, no phone tag.
Are my appointments shared with other contractors?
Never. We work exclusively — one contractor per service area. Your territory is yours.
How do I receive appointments?
The moment a homeowner locks in a date and time you get a text with their name, address, scope and urgency, and the appointment syncs to your calendar automatically.
— 03
Getting started
Do I have to manage ads or any tech?
Nothing. We handle everything — ad creative, targeting, optimization, spend. You just take the appointments.
How quickly can I expect my first appointment?
Most clients receive their first appointment within 3 days of enrolling.
What trades do you work with?
Kitchens, bathrooms, basements, roofing, windows & doors, decks, fencing, hardscaping, landscaping, and general remodeling. If you're in home improvement or home services, we can likely help.
Which ad platforms do you use?
We run custom Facebook and Instagram campaigns aimed at homeowners in your service area, then screen every inquiry by phone before anything reaches you.
Can I choose my service area and job types?
Yes. During setup you tell us your service area, radius and the jobs you want. We only book homeowners who match those criteria, and we work with one contractor per service area so your appointments are never shared.
Is there a contract or long-term commitment?
No contracts, no lock-in, no cancellation fees. We keep your business by delivering results.
Why can't I just pay when I close a deal?
We front real ad spend and do real work to deliver every confirmed appointment. We can't absorb your sales conversion risk on top of ours — but we're open to discussing it once we've built a track record together.
— Let's do this
Still have a question?
Ask us on a call.
Stop chasing leads. Let us deliver confirmed appointments while you focus on the work. Your next customer is one call away.